Los Angeles and Boston-based Planetary Group has selected Adam Ritchie Brand Direction to manage PR for its 30th Anniversary. Planetary Group introduced artists including Chappell Roan, Passion Pit, Courtney Barnett, Portugal The Man, Cloud Cult and Starsailor to the market, produces showcases around the world and achieved 30 years of chart success through relationships with noncommercial radio tastemakers.
Adam was sourced by PR News in a story about creating smart brand responses to pop culture events, and combining timeless methods with inventive brandjacking to earn media.
Adam was cited on "The Business Model," Inc.'s flagship podcast for business owners, entrepreneurs and startup founders who want to start, run and grow stronger companies. Senior Editor Tim Crino interviews Contributor Meredith Klein about independent consultants going "from misunderstood to mainstream."
Adam was sourced by PR News in a story about smart word choice in internal versus external corporate communication, and using terms that respect rather than commodify a brand’s audience.
Adam was sourced by Inc. in a front page story about the rising power of independent agencies and how they’re reshaping the marketing communications playing field.
Adam was interviewed by PRWeek in a story about emergencies impacting carefully-planned events and how to create newsworthy PR activations built to withstand derailment by breaking news.
Adam will join a panel of industry experts to explore “truly scary PR scenarios” and how to manage and prevent them. The session will be presented by PR Club and hosted at Three Rings.
PR industry trade O'Dwyer's covered the importance of “bringing clients places nobody else would have taken them” with Adam Ritchie, in an article about making an agency partnership unforgettable.
Adam will moderate a panel of industry experts to explore big ideas born from PR that are driving integrated marketing initiatives. The session will be co-hosted by PR Club and PRSA Boston, and sponsored by market research consultancy Researchscape.
Adam was interviewed about Mission Control, his Big Idea training, as part of Canvas Rebel's series on business owners, artists and creatives.
Adam was interview by PR News about timing new product announcements to factor in economic news, and when it’s appropriate to discount a premium product.
Adam was interviewed by PRWeek in a story about industry relationships and using PR talent in proposals.
Denver-based Boppy has chosen Adam Ritchie Brand Direction as its U.S. public relations agency of record. The agency will support the company's redesign and relaunch of its iconic flagship product. Services will include big idea creation and planning, press outreach, paid influencer partnerships and awards support.
Newsweek has named Adam Ritchie Brand Direction as one of America’s Best Public Relations Agencies in the Brand Reputation & Marketing category. PR agency owners, employees and in-house teams were surveyed to recommend agencies by specialization. Market research company Statista evaluated the recommendations and produced the final list of agencies representing “the top tier of American PR.” (Newsweek)
The Public Relations Society of America’s (PRSA) Boston Chapter presented Adam Ritchie, APR, with its most prestigious tribute, the Diane Davis Beacon Award. The award recognizes "the most accomplished public relations practitioners or academics for exhibiting the highest qualities of leadership, generous service, unimpeachable ethics and professional achievement." (Bulldog Reporter) (Daily Item)
Adam was interviewed by PRovoke Senior Reporter Diana Marszalek about the teachable moves behind the world’s best marketing campaigns and his theory of organized creativity.
The firm is now offering a proprietary staff training service to brands and agencies. Mission Control develops a marketing team's Idea Creation capabilities and helps them assemble breakthrough campaigns on the spot. (PRovoke) (Bulldog Reporter) (O’Dwyer’s)
Worried About a Veteran has hired Adam Ritchie Brand Direction to provide Idea Creation and Strategic Planning services as WAV expands from a New York State pilot program into a national initiative. WAV empowers loved ones to prevent Veteran gun suicide. The agency will be guiding WAV's messaging, partnership and media strategy, and developing signature Invention-based campaign concepts. (PRovoke) (O’Dwyer’s) (Bulldog Reporter)
PR News has invited Adam to speak at its annual Brand Reputation & Crisis Management event for communicators interested in “best practices on audience pushback, emerging reputational issues, disruptive tech and crisis situations.” Adam’s session, “Invention in a Crisis: Creativity Under Pressure” will look at brands in a crisis who invented their way through to the other side.
The Public Relations Society of America's Independent Practitioners Alliance is hosting a live interactive session led by Adam. It will help independent professionals improve the performance of their practice by exploring the Invention-first approach to PR.
