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Marketing
- Product launch plans
- Online viral programs
- Grassroots programs
- Guerilla programs
- Influencer outreach
- Product placement
- Product sampling
- Contests
- Microsites
- Company website reviews
- Events
- Sponsor identification
- Speaking engagements
- Copy/Speech writing
- Focus groups
- Brainstormers
- Surveys
- Awards programs
- Community relations
- Philanthropy streamlining
- Social issues research & ownership
- Cause marketing partner identification
Media Outreach
- PR plans targeting print, broadcast and online media
- Press releases
- Pitch letters
- Fact sheets
- Product sheets
- Backgrounders
- Professional bios
- Interview briefing books
- Key message guides
- Question & answer docs
- Spokesperson preparation
- Blogging content & strategy development
- Podcasts
- Press conferences
- Deskside media appointments
- Trade show media briefings
- Media audits & "Landscaping"
- Media monitoring
- DJ drops
- Radio media tours
- Satellite media tours
- Preformatted articles & ROP's
- Bylined articles
- Reactive media management
Crisis Management
- Incident response plans
- Holding statements
- Risk assessments
- Communication protocols
- Media trainings
- Crisis drills
- Spokesperson services
- Case study generation
- Scenario planning
- "Dark" Web sites
- Stakeholder communication
- Counsel on critical business decisions
Creative Services
- Creative mailers
- Posters
- Postcards
- Brochures
- Newsletters
- Photography
- Video production
- Audio and video news releases
- Voiceovers
- Highlight reels
- Sell sheets
Global reach |
We have a team of European agency partners in place, who we work with to support our international clients, allowing ARBD to serve as your global communications agency.
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