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Adam Ritchie Brand Direction
101 Tremont Street
Suite 1121
Boston, MA 02108


 

The Paddock Building

 

 

Services

 

Marketing

- Product launch plans
- Online viral programs
- Grassroots programs
- Guerilla programs
- Influencer outreach
- Product placement
- Product sampling
- Contests
- Microsites
- Company Web site reviews
- Events
- Sponsor identification
- Speaking engagements
- Copy/Speech writing
- Focus groups
- Brainstormers
- Surveys
- Awards programs
- Community relations
- Philanthropy streamlining
- Social issues research & ownership
- Cause marketing partner identification

 

Media Outreach

- PR plans targeting magazines, newspapers, television, radio & new media
- Press releases
- Pitch letters
- Fact sheets
- Backgrounders
- "Web-pagers"
- Professional bios
- Interview briefing books
- Key message generation
- Question & Answer docs
- Spokesperson preparation
- Blogging content & strategy development
- Podcasts
- Press conferences
- Desk-side media appointments
- Trade show media appointments
- Media audits & "Landscaping"
- Media monitoring
- DJ Drops
- Radio media tours
- Satellite media tours
- Preformatted articles & ROP's
- Bylined articles
- Reactive media management

 

Crisis Management

- Incident response plans
- Holding statements
- Risk assessments
- Communication protocols
- Media trainings
- Crisis drills
- Spokesperson services
- Case study generation
- Scenario planning
- "Dark" Web sites
- Stakeholder communication
- Counsel on critical business decisions

 

Creative Services

- Creative mailers
- Posters
- Postcards
- Brochures
- Newsletters
- Photography
- Video production
- Audio and video news releases
- Voiceovers
- Highlight reels
- Sell sheets
- Clipbooks

 

   
101 Tremont Street, Suite 1121, Boston, MA 02108    
© 2007-2008 Adam Ritchie Brand Direction. All rights reserved.