Branding
Everything is a brand. Even you. And everything is a branding opportunity -- from the way you dressed today to the contents of your company's email signature.

Communication
Brand communications does not mean pushing out a message-laden, hard-to-swallow press release. Successful communication begins with providing useful, timely information that respects the intelligence of your consumers and the media who help inform them.

"Strata-speak"
If you ever hear me utter the word, "leverage" or draft a sentence you need to read more than twice, you have the right to end our relationship: no questions asked. A wise colleague once said, "If you don't speak like that, don't write like that."

Continuity
Many agencies will initially present you with a team of senior managers, creating the impression that they're the ones managing your business. What often follows is a case of "bait and switch," where your agency team members begin fluctuating almost as soon as the ink is dry on the contract. Here, who you see is who you get: a professional with years of experience, backed by a reputation for earning results. You have my email and mobile number, 24/7.

Reliability
In a world where nothing seems to happen on time (phone calls, appointments, launch dates...), I bend over backwards to meet deadlines.

Candor
I'm here to provide an outside perspective. If I believe something is a waste of time, I'll be the first to tell you.

Budget
Big budget ideas are not always the most effective ideas. You can drive thousands in media coverage with a piece of metal and a plastic bag. I will never recommend a program element that isn't essential to your end goal.

Rapid Response
In a crisis, if you respect the media’s need for timely information, it will do its best to treat you fairly.

Message Control
The advent of consumer-generated media has removed your power to control your message. People will talk about what your company says -- not just at the bar with their close friends -- but online, in plain view of everybody. Crafting a brand message was always easy. Crafting brand messages that hold water when held up to stakeholder scrutiny on- and offline takes skill and experience working in the new reality.

Creativity and Organization
The two are not mutually exclusive. Those who can apply structure to their creative process while using their creativity to better-organize information are dangerously effective people.

Ideas
I keep an ongoing file of ideas for each client that spontaneously grows every day. Over time, the best ideas float to the top. In the meantime, you'll always have access to all of them "on demand."

Efficiencies
In the Scouts, we were taught to "leave everything a little better than when you found it." If I see an opportunity to streamline or improve something, I take it -- often forgetting to ask first. For this, I beg your forgiveness in advance...

Humor
This is a hard business. The ability to laugh -- especially at yourself -- is critical to survival.

Entrepreneurial Spirit
I started this company in my apartment, with a laptop and a cellphone. In two months, I built a client roster, hired my first employee and opened a downtown office. I approach my client work the same way. Once we set the right course, there's no holding back.

Attitude
I've created a company that turns my hobbies and passions into my work. I balance that work with the personal life I've always wanted. There's nothing else I'd rather be doing in life than what I'm doing right now. Our interactions, and the interactions I initiate on your behalf will reflect this.