Communication
Brand communication does not mean pushing out a hard-to-swallow press release that can't get out of the way of its own messaging. Successful communication begins with providing useful, timely information that respects the intelligence of your consumers and the media who help inform them.

"Strata-speak"
If you ever hear us use the word, "leverage," or if we draft a sentence you need to read more than twice, you have the right to end our relationship, no questions asked. A wise colleague once said, "If you don't speak like that, don't write like that."

Continuity
Many agencies initially present you with a team of senior managers, creating the impression they're the ones overseeing your business. What often follows is a bait and switch, where your account executives begin fluctuating before the ink is dry on the contract. Here, who you see is who you get: a professional with years of experience, backed by a reputation for earning results. You have the principal's email and mobile number, 24/7.

Reliability
In a world where nothing seems to happen on time (phone calls, appointments, launch dates...), our team bends over backwards to meet deadlines.

Candor
We're here to provide an outside perspective. If we believe something is off-strategy or a waste of time, we'll be the first to tell you.

Budget
Big budget ideas are not always the most effective ideas. You can drive millions of media impressions with a piece of metal and a plastic bag if they're used creatively. We will never recommend a program element that isn't essential to your end goal.

Rapid Response
In a crisis, if you respect the media’s need for timely information, it will do its best to treat you fairly.

Message Control
Consumer-generated media has removed your power to control your message. People will talk about what your company says — not just at the bar with their close friends — but online, in plain view of everybody. Crafting brand messages used to be easier. Crafting brand messages that hold water when held up to stakeholder scrutiny on- and offline takes skill and experience working in the new reality.

Creativity and Organization
The two are not mutually exclusive. Those who can apply structure to their creative process while using their creativity to better-organize information are dangerously effective people.

Ideas
We keep an ongoing file of ideas for each client that grows organically every day. Over time, the best ideas float to the top. Meanwhile, you have access to all of them on request.

Efficiency
The Scouts taught us to leave everything a little better than the way we found it. If we see an opportunity to streamline or improve something, we'll take it — sometimes forgetting to ask first. For this, we beg your forgiveness in advance.

Humor
This is a hard business. The ability to laugh — especially at yourself — is critical to survival.

Entrepreneurial Spirit
This company was started in an apartment, with a laptop and a cellphone, at the beginning of the largest economic crisis since the Great Depression. In two months, a client roster was built, the first employee was hired and a downtown office was opened. We approach our client work the same way. Once we set the right course, there's no holding back.

Attitude
We've created a company that turns our hobbies and passions into our work. We balance that work with rich personal lives. There's nothing else we'd rather be doing in life than what we're doing right now. Our interactions, and the interactions we initiate on your behalf will reflect this.