ADWEEK Features Aritchbrand Marketing Campaign
A marketing campaign developed and executed by Adam Ritchie Brand Direction was featured in the Creativity section of ADWEEK. The article says Aritchbrand's work "takes co-branding to the next level."
MarketWatch Rallies on Aritchbrand
Aritchbrand Brews Up Craft Beer and Music Collaboration
Adam Ritchie was featured on MarketWatch for inventing "a new strategy" in product marketing. The story discusses how the agency is combining the music and beer industries in a creative way.
Adam Ritchie Brand Direction is bringing together intrepid craft brewery Aeronaut and music and light project The Lights Out to launch the first studio album ever released on a can of beer. The album and the brew are both called, T.R.I.P. The album is a collection of stories and characters from other worlds. The beer is an Imperial Session IPA, inspired by the music and developed to showcase the flavors of galaxy hops. The beer label contains social media instructions for drinkers to access the album. The collaboration aims to reintroduce the physical aspect to new music discovery, and create a complete sensory experience involving sound, visual, touch and taste. Launch activities include digital media production, outreach to culture, lifestyle, beer, food, beverage, music, business, technology, design, science and art media, and interactive live events. The beer is designed to fuel a drinker's trip through the multiverse, and the album is the soundtrack to that journey. (Bulldog Reporter)
PR News Sources Adam Ritchie
Adam was interviewed by PR News in an article about creating PR campaigns that are built to last.
Aritchbrand on the Move
Adam Ritchie Brand Direction has relocated from 41 Winter Street to 43 Bowdoin Street.
CYBEX and GB Name Adam Ritchie Brand Direction U.S. AOR
The German fashion and lifestyle-driven juvenile brand, CYBEX, and the international juvenile brand, GB, have chosen Adam Ritchie Brand Direction as their public relations agency of record for the U.S. The Aritchbrand team will support CYBEX's launch of new fashions for its Ray and Charles Eames-inspired Priam luxury travel system, and GB's launch of its Guinness World Record-holding Pockit stroller, which folds down to the size of a handbag, among other items. Services will include media relations, event support, celebrity seeding and brand strategy. (The Holmes Report) (Bulldog Reporter)
Syracuse University Profiles Adam Ritchie
Syracuse University's Boston Orange, which covers alumni "making a difference and finding success in Boston and beyond," has produced a feature on Adam Ritchie. The profile covers Adam's marketing and public relations work.
Adam Ritchie to Speak at Crescendo
Adam will join a roundtable panel discussion at Crescendo, where he will cover the application of brand-building techniques to entertainment marketing.
Adam Ritchie Completes Cross-Country Walk with Client's Product
Adam Ritchie walked the distance from Boston to San Francisco using the treadmill desk made by the agency's LifeSpan client. Adam discussed the experience in a Bulldog Reporter op-ed and in an interview with the Boston Globe. (Bulldog Reporter) (The Daily Orange) (The Boston Globe)
Adam Ritchie to Speak at Emerson
Urbini Picks Aritchbrand as Public Relations AOR
The new juvenile products brand, Urbini, which makes versatile baby gear that crosses every boundary to delight parents and babies everywhere, has selected Adam Ritchie Brand Direction as its public relations agency of record. The Aritchbrand team will support Urbini and its line of new products, which includes the world's lightest full-featured stroller, a surprisingly compact travel system, an extremely versatile 3-in-1 travel system and an infant car seat with a super lightweight carrier. (The Holmes Report) (Bulldog Reporter) (PRNewser)
Emerson College's Department of Marketing Communication has invited Adam Ritchie to speak on its IMC INsiders panel. The discussion will cover stories and advice for aspiring marketing communications professionals.
Adam Ritchie Sourced by Forbes
Aritchbrand Honored with National MarCom Award
The agency brought home a win in the 2013 MarCom Awards for its work with Cyber Aces. The MarCom Awards "recognize excellence in marketing and communications."
A Forbes article about making the most out of key press interviews sources Adam Ritchie and offers tips on preparation and media training techniques.
Victor Snaps Up Adam Ritchie Brand Direction for Launch
A new invention from the brand that put generations of experience into perfecting the classic wooden snap trap will be introduced by the Aritchbrand team. Details will be released when the product is announced.
Cyber Aces Puts Aritchbrand at the Controls
The foundation working to address the shortage in the nation's cybersecurity workforce by discovering and nurturing new talent has selected Adam Ritchie Brand Direction to lead communications efforts for its series of competitions.
LifeSpan Appoints Aritchbrand as AOR
LifeSpan, the fitness gear manufacturer named “America’s Healthiest Company” by Health magazine, has chosen Adam Ritchie Brand Direction as its communications agency of record. Aritchbrand will help LifeSpan launch new products, including the Treadmill Desk. The Treadmill Desk was designed to combat the negative effects of sedentary lifestyles by keeping bodies in motion, and allowing people to walk and work at the same time.
(PRWeek) (Bulldog Reporter) (The Holmes Report)
(PRNewser) (The New York Times)
Stkr.it Selects Aritchbrand as its Communications Agency
Adam Ritchie Brand Direction has been appointed communications agency of record by stkr.it, a social media brand that helps people share and archive their memories by creating digital connections to physical items. The communications program developed by Adam Ritchie Brand Direction will highlight unique uses of the technology that make the impersonal, personal.
(PRWeek) (Bulldog Reporter) (The Holmes Report) (PRNewser)
Crystal Lagoons Taps Aritchbrand for U.S. Launch
"Crystal Lagoons, the Santiago, Chile-based company that purifies large bodies of water to create the world’s largest swimming pools, has selected Adam Ritchie Brand Direction to lead communications efforts for its U.S. launch. The communications program developed by Aritchbrand will raise awareness of the company’s entry into the U.S. and its new manmade cooling ponds, designed to cut thermal pollution from power plants, while conserving energy, water and aquatic life."
(The Holmes Report) (PRWeek) (Bulldog Reporter) (PRNewser) (The New York Times)
Billboard Spotlights Aritchbrand Social Media Campaign
A creative social media campaign developed by Adam Ritchie Brand Direction was featured in Billboard. The article discusses how Aritchbrand created a persona based on client artwork, used it to entertain a dating network and "connect with potential fans on a new level."
Adam Ritchie to Guest Lecture at Boston University
Adam Ritchie has been invited to present a guest lecture at Boston University's College of Communications. The lecture will cover emerging employee voices in corporate communications.
Boldfacers Profiles Adam Ritchie
Boldfacers, a website "dedicated to uncovering up-and-comers," has produced a feature on Adam Ritchie. The profile covers Adam's marketing and public relations work.
Nuna Appoints Aritchbrand as Global Communications Agency
"Adam Ritchie Brand Direction has been named global communications agency for Nuna, a Dutch company that makes premium and practical baby gear. Work for Nuna will involve brand strategy and communication across the company’s international network of public relations agencies. The global PR program driven by Aritchbrand will highlight Nuna’s smart Dutch design, style blended with the reality of having kids, ability to grow with the child, compactness, quality and durability. The work will span traditional and social media marketing." This account win contributes to the agency's international portfolio.
(Bulldog Reporter) (PRWeek)
Aritchbrand to Promote Youth Arts Organization
Adam Ritchie Brand Direction will manage advance- and on-site media for Zumix, in conjunction with the Walk For Music: a volunteer event to raise funds and awareness for arts programs. Zumix is an arts nonprofit that empowers youth with music education.
Adam Ritchie Interviewed by the Boston Herald
Adam Ritchie was interviewed about entrepreneurship and his agency by the Herald, in an article about up-and-coming businesses.
Aritchbrand to Promote National Service Convention
Adam Ritchie Brand Direction will volunteer its services to manage advance- and on-site media for the Alpha Phi Omega National Convention in Atlanta. Alpha Phi Omega is a volunteer co-ed community service fraternity with chapters on more than 350 college campuses, working to foster leadership, friendship and service.
Adam Ritchie Interviewed on the State of Blogs
Adam Ritchie was interviewed about the state of music blogs by Perfect Porridge. The article covers the impact of blogs, aggregators and social networks on media and marketing.
Adam Ritchie to Speak at Northeastern
Adam Ritchie has been invited to speak on a career panel at Northeastern University. The panel will advise students seeking careers in marketing communications on industry trends and best practices.
Adam Ritchie Interviewed by PBS MediaShift
Adam Ritchie was interviewed about working with influential bloggers by the digital media division of PBS. The article covers Adam Ritchie Brand Direction's approach to placing its clients' news on top blogs.
Aritchbrand to Support Western Union's Social Entrepreneurs
Adam Ritchie Brand Direction will assist the launch of the African Diaspora Marketplace, an initiative from Western Union and USAID. The program will provide funding and on-the-ground assistance to entrepreneurs in Sub-Saharan Africa, working to create sustainable jobs that address social issues in the region.
Adam Ritchie to Present at SXSW
Adam Ritchie will be presenting on the "Online Resources" panel at South By Southwest in Austin, T.X. The panel will cover the latest tools artists are using to promote their music and manage their careers.
Aritchbrand Tapped for Yumnuts Launch
Yumnuts, a company that makes all-natural, flavored cashews, has tapped Adam Ritchie Brand Direction to develop brand positioning, messaging and launch its six product lines at the Natural Products Expo West in Anaheim, C.A.
Adam Ritchie to Present Newhouse Lecture Series
Adam Ritchie has been invited to present a series of lectures at the S.I. Newhouse School of Public Communications at Syracuse University. The lectures will instruct students in the use of social media in public relations campaigns.
Aritchbrand to Manage Tour Press for Timberland
Adam Ritchie Brand Direction will be supporting, "Dig It," Timberland's four-city eco tour. Work will include national media outreach, on-site media management in Boston, New York, Los Angeles and San Francisco, and viral video production and distribution. The tour will feature urban greening events and concerts by Stone Gossard of Pearl Jam.
Adam Ritchie to Speak on Media Panel
Adam will be a panelist on “New Media: Success Stories Shared,” organized by the Publicity Club of New England. The panel will consist of industry leaders sharing case studies on how they strategically implemented blogs, video, social networks, podcasts and wikis into their communications programs.
Sonicbids Selects Adam Ritchie Brand Direction as AOR
Adam Ritchie Brand Direction has been named agency of record for Sonicbids, a Web site that helps bands get gigs, and promoters book the right bands. The agency will handle corporate communications, media relations, event support, social media strategy and stakeholder engagement worldwide.
Aritchbrand to Promote Detours and OnRamps
Detours and OnRamps, a forum that addresses the needs and issues of working mothers, has chosen Adam Ritchie Brand Direction to promote its mission and networking conference at Bentley College in Waltham, M.A.
Magic Hat Brewing Company Taps Aritchbrand to Launch Brews
The Magic Hat Brewing Company has tapped Adam Ritchie Brand Direction to launch its new Orlio organic brand. The premium, certified organic beer will carry an active lifestyle positioning and debut at the Natural Products Expo East in Baltimore, M.D.
Greenable Appoints Adam Ritchie Brand Direction as AOR
"Greenable, a green building company that offers a range of eco-friendly building materials for residential and commercial projects, formalized an AOR relationship with Boston-based Adam Ritchie Brand Direction. The agency will help build awareness for the company, handle marketing and oversee media relations in the Greater Delaware Valley." (PRWeek)
Aritchbrand Selected as AOR for Changents
"The agency has been named agency of record for Changents, an online destination that connects innovators on the front lines of social and environmental change with people who can help them. Work for Changents will involve using new media and social networks to build a grassroots following online, combined with media relations." (Bulldog Reporter)
Adam Ritchie Brand Direction Launches in Boston
"Adam Ritchie, who previously worked in the brand marketing and crisis & issues management practices at Cone Inc., launched his own independent brand communications agency. Adam Ritchie Brand Direction, based in Boston, provides marketing, media outreach, crisis management and creative development services." (Boston Business Journal)