Victor Snaps Up Adam Ritchie Brand Direction for Launch
A new invention from the brand that put generations of experience into perfecting the classic wooden snap trap will be introduced by the ARBD team. Details will be released when the product is announced.
Cyber Aces Puts ARBD at the Controls
The foundation working to address the shortage in the nation's cybersecurity workforce by discovering and nurturing new talent has selected Adam Ritchie Brand Direction to lead communications efforts for its series of competitions.
LifeSpan Appoints Adam Ritchie Brand Direction as AOR
LifeSpan, the fitness gear manufacturer named “America’s Healthiest Company” by Health magazine, has chosen Adam Ritchie Brand Direction as its communications agency of record. ARBD will help LifeSpan launch new products, including the Treadmill Desk. The Treadmill Desk was designed to combat the negative effects of sedentary lifestyles by keeping bodies in motion, and allowing people to walk and work at the same time.
(PRWeek) (Bulldog Reporter) (The Holmes Report)
(PRNewser) (The New York Times)
stkr.it selects ARBD as its Communications Agency
Adam Ritchie Brand Direction has been appointed communications agency of record by stkr.it, a social media brand that helps people share and archive their memories by creating digital connections to physical items. The communications program developed by Adam Ritchie Brand Direction will highlight unique uses of the technology that make the impersonal, personal.
(PRWeek) (Bulldog Reporter) (The Holmes Report) (PRNewser)
Crystal Lagoons Taps ARBD for U.S. Launch
"Crystal Lagoons, the Santiago, Chile-based company that purifies large bodies of water to create the world’s largest swimming pools, has selected Adam Ritchie Brand Direction to lead communications efforts for its U.S. launch. The communications program developed by ARBD will raise awareness of the company’s entry into the U.S. and its new manmade cooling ponds, designed to cut thermal pollution from power plants, while conserving energy, water and aquatic life."
(The Holmes Report) (PRWeek) (Bulldog Reporter) (PRNewser) (The New York Times)
Billboard Spotlights ARBD Social Media Campaign
A creative social media campaign developed by Adam Ritchie Brand Direction was featured in Billboard. The article discusses how ARBD created a persona based on client artwork, used it to entertain a dating network and "connect with potential fans on a new level."
Adam Ritchie to Guest Lecture at Boston University
Adam Ritchie has been invited to present a guest lecture at Boston University's College of Communications. The lecture will cover emerging employee voices in corporate communications.
Boldfacers Profiles Adam Ritchie
Boldfacers, a website "dedicated to uncovering up-and-comers," has produced a feature on Adam Ritchie. The profile covers Adam's marketing and public relations work.
Nuna Appoints ARBD as its Global Communications Agency
"Adam Ritchie Brand Direction has been named global communications agency for Nuna, a Dutch company that makes premium and practical baby gear. Work for Nuna will involve brand strategy and communication across the company’s international network of public relations agencies. The global PR program driven by ARBD will highlight Nuna’s smart Dutch design, style blended with the reality of having kids, ability to grow with the child, compactness, quality and durability. The work will span traditional and social media marketing." This account win contributes to the agency's international portfolio.
(Bulldog Reporter) (PRWeek)
ARBD to Promote Youth Arts Organization
Adam Ritchie Brand Direction will manage advance- and on-site media for Zumix, in conjunction with the Walk For Music. Zumix is an arts nonprofit that empowers youth with music education.
Adam Ritchie Interviewed by the Boston Herald
Adam Ritchie was interviewed about entrepreneurship and his agency by the Herald, in an article about up-and-coming businesses.
ARBD to Promote National Service Convention
ARBD will volunteer its services to manage advance- and on-site media for the Alpha Phi Omega National Convention in Atlanta. Alpha Phi Omega is a volunteer co-ed community service fraternity with chapters on more than 350 college campuses, working to foster leadership, friendship and service.
Adam Ritchie Interviewed on the State of Blogs
Adam Ritchie was interviewed about the state of music blogs by Perfect Porridge. The article covers the impact of blogs, aggregators and social networks on media and marketing.
Adam Ritchie to Speak at Northeastern
Adam Ritchie has been invited to speak on a career panel at Northeastern University. The panel will advise students seeking careers in marketing communications on industry trends and best practices.
Adam Ritchie Interviewed by PBS MediaShift
Adam Ritchie was interviewed about working with influential bloggers by the digital media division of PBS. The article covers Adam Ritchie Brand Direction's approach to placing its clients' news on top blogs.
ARBD to Support Western Union's Social Entrepreneurs
Adam Ritchie Brand Direction will assist the launch of the African Diaspora Marketplace, an initiative from Western Union and USAID. The program will provide funding and on-the-ground assistance to entrepreneurs in Sub-Saharan Africa, working to create sustainable jobs that address social issues in the region.
Adam Ritchie to Present at SXSW
Adam Ritchie will be presenting on the "Online Resources" panel at South By Southwest in Austin, T.X. The panel will cover the latest tools artists are using to promote their music and manage their careers.
ARBD Tapped for Yumnuts Launch
Yumnuts, a company that makes all-natural, flavored cashews, has tapped Adam Ritchie Brand Direction to develop brand positioning, messaging and launch its six product lines at the Natural Products Expo West in Anaheim, C.A.
Adam Ritchie to Present Newhouse Lecture Series
Adam Ritchie has been invited to present a series of lectures at the S.I. Newhouse School of Public Communications at Syracuse University. The lectures will instruct students in the use of social media in public relations campaigns.
ARBD to Manage Tour Press for Timberland
Adam Ritchie Brand Direction will be supporting, "Dig It," Timberland's four-city eco tour. Work will include national media outreach, on-site media management in Boston, New York, Los Angeles and San Francisco, and viral video production and distribution. The tour will feature urban greening events and concerts by Stone Gossard of Pearl Jam.
Adam Ritchie to Speak on Media Panel
Adam will be a panelist on “New Media: Success Stories Shared,” organized by the Publicity Club of New England. The panel will consist of industry leaders sharing case studies on how they strategically implemented blogs, video, social networks, podcasts and wikis into their communications programs.
Sonicbids Selects Adam Ritchie Brand Direction as AOR
ARBD has been named agency of record for Sonicbids, a Web site that helps bands get gigs, and promoters book the right bands. The agency will handle corporate communications, media relations, event support, social media strategy and stakeholder engagement worldwide.
ARBD to Promote Detours and OnRamps
Detours and OnRamps, a forum that addresses the needs and issues of working mothers, has chosen Adam Ritchie Brand Direction to promote its mission and networking conference at Bentley College in Waltham, M.A.
Magic Hat Brewing Company Taps ARBD to Launch New Brews
The Magic Hat Brewing Company has tapped Adam Ritchie Brand Direction to launch its new Orlio organic brand. The premium, certified organic beer will carry an active lifestyle positioning and debut at the Natural Products Expo East in Baltimore, M.D.
Greenable Appoints Adam Ritchie Brand Direction AOR
"Greenable, a green building company that offers a range of eco-friendly building materials for residential and commercial projects, formalized an AOR relationship with Boston-based Adam Ritchie Brand Direction. The agency will help build awareness for the company, handle marketing and oversee media relations in the Greater Delaware Valley." (PRWeek)
ARBD Selected as AOR for Changents
"The agency has been named agency of record for Changents, an online destination that connects innovators on the front lines of social and environmental change with people who can help them. Work for Changents will involve using new media and social networks to build a grassroots following online, combined with media relations." (Bulldog Reporter)
Adam Ritchie Brand Direction Launches in Boston
"Adam Ritchie, who previously worked in the brand marketing and crisis & issues management practices at Cone Inc., launched his own independent brand communications agency. Adam Ritchie Brand Direction, based in Boston, provides marketing, media outreach, crisis management and creative development services." (Boston Business Journal)